Big Brands Adopting ONLINE REPUTATION MANAGEMENT

Big Brands Adopting ONLINE REPUTATION MANAGEMENT

Online reputation management is a strategy for online inspection and management of your company’s reputation. Every user is inclined to check the brands reputation before going into a business venture with them. There is an open forum for any individual user to talk about your business online. It is up to customer’s satisfaction to set a good or a bad reputation about your brand.

It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently. — Warren Buffet

A great positive reputation can enhance your company’s standards at an effective level and help to grow brand image and business. Similarly, a bad reputation for your company is extremely downgrading, after some time it can break the direction of your company and can affect sales growth.

Following are some brands that are doing the right job in India:

  • HDFC Bank
  • Snapdeal
  • Amazon
  • About HDFC

HDFC Bank (Housing Development Finance Corporation) is a bank based in India that offers banking and financial services. Banking services of HDFC Bank are not only confined to the geographic area of ​​the country but also across the world, for example Bahrain, Hong Kong etc. In terms of assets, HDFC Bank is the second largest private sector lender. According to market capitalization it is one of the largest banks in the country. HDFC Bank is the leading housing finance company in India, which has excellent records in Indian and international banking markets. The financial institution offers various commercial and transactional banking services and treasury products to its customers.

Before ORM implementation

There were many challenges in managing their online reputation, especially on social media platforms, which contained a large number of comments – and not all positive. Managing Customer’s feedback online was a difficult task to accomplish which effected the brand reputation.

Solutions for ORM

  • Managing customer relations through social media
  • Responding to demand and feedback from customers and investors on social media.
  • Improving direct interaction with customers, led to positive reviews.

Results after ORM implementation

Social media is promoting both on communication and direct interaction, which has a positive effect on the reputation than other sources. This is helping customers more effectively using and provides liability and transparency.

  • About Snapdeal

Snapdeal, an online shopping marketplace was founded by Kunal Bahl and Rohit Bansal, inspired by Groupon.com in February 2010. Gradually, it evolved as India’s largest online market which sells 12 million + products in different categories, and fulfills the user base of 25 million members with more than 150,000 sellers. But in almost two years, Snapdeal has been successful and focused on creating 98 million users within two years. They access 100 Indian websites in terms of traffic.

Before ORM implementation

It was difficult to manage website search results, online reviews, social media, and third party recommendations.

Solutions for ORM

Reputation management tool could analyze the impact of the management and monitored all the negative and positive effects of the products which are clearly spoken. Creating brand awareness and managing online reputation will increase demand.

Results after ORM implementation

The management of negative assessment and review was possible with ORM strategies. Monitoring the existing web content about the company’s brand and making the products clear and easier for the relevant customer is gaining positive reviews.

  • About Amazon

Amazon (Amazon.com) is the world’s largest online retailer and an extensive cloud service provider. The company was originally a book seller, but has outspread to sell various types of consumer goods and digital media as well as electronic devices like Kindle e-book readers, Kindle Fire Tablets and Fire TVs, and a streaming media adapter.

Before ORM implementation

The company was facing difficulty to manage its online reputation. Negative reviews, reports, and trade complaints impacted their performance.

Solutions for ORM

  • The current trends of social media settings were briefly examined while navigating the relevant areas, ultimately influencing the dignity, profit and emotional registrations.
  • Related Social Media / Monitoring Tools.
  • Find out what you and your market have said!
  • Create and engage with a brand community.
  • Develop online visibility to prevent and manage crisis.
  • Filtering the consumer engagement process and the online reputation management structure

Results after ORM implementation

Online reputation management service helps in maintaining the online prominence of your brand in the eyes of Internet users. ORM services helped in reducing losses due to negative comments or reviews that are against a list of potentially active responses, by giving them a quick list.