Companies which employed the best SEO Strategies

Companies which employed the best SEO Strategies
Search Engine Optimization

It is the process of tailoring a website to ensure better brand visibility in Search Engine Ranking Pages, and gain traffic for the website. Adopting best SEO Strategies significantly improve business’s online performance and boost conversions, leads and sales.
Clients

Paytm
ICICI bank
ICICI bank
About the Company
ICICI Bank is India’s second-largest Financial Institution in India, and the third among the companies listed in stock exchange with regard to the free float market capitalization. It has a network of about 950 branches and 3,300 ATMs in India and it is present in 17 countries across the globe.

Challenges before Implementing SEO

The Personal loans and NRI division of ICICI Bank needed a performance boost, and the internal project managers were a bit skeptical on their website (ICICIBank.com), performance. The website home page of ICICIBank.com was redirecting to an internal page, which was affecting Google Page Rank of the website.

Solutions:

The website was resurrected with best SEO strategies. The Website redirections, sitemap, Keyword Research, targeted keyword placing; on-page was taken care of meticulously.

Results after Implementing SEO

The results were slow and steady in the beginning and as it is said SEO results grow over time, finally after 6 months, the scenario changed in favor of the company. The NRI and Personal Loans division is ranking at the desired positions in Google and Yahoo (MSN was using Yahoo results at that time). ICICI Bank is ranking with most of the important keywords in the first page of SERP.

Paytm

About the Company

 Paytm was a prepaid mobile recharge website in 2010, now it is one of the largest e-commerce marketplaces. The website teams up with major brands for providing options like online shopping, mobile bill payments, movie tickets and utility bill payments.

Challenges before Implementing SEO

The website had unique concept but today with the emergence of new entrants in the niche, it needs to withstand the competition. The best solution to tackle with the online competition was to adopt the best SEO strategies. The intent was to skyrocket ranking, boost the traffic and grab the market share from competitors.

Solutions:

A thorough website analysis (including speed, performance, and architecture) and keyword research was indeed, the best thing to start with. Besides doing that determining who the real competitors are, their strategies, and the target market, was equally important. Later an aggressive SEO strategy with compelling content was implemented.

Results after Implementing SEO

The well-executed SEO tactics led amazing improvements for the brand, heightening its prominence on web. Paytm has top 3 rankings for more than 200 keywords, top 5 rankings for about 600 keywords, top 10 rankings for more than 1200 keywords.

“Paytm is revolutionizing payments in India and it is a shining example of India’s digital future,” said Professor Sunil Gupta, one of the authors of the study and Edward W. Carter Professor of Business Administration and Chair of the General Management Program at HBS.